Scroll down to see a selection of projects I’ve worked on as a freelance creative director over the past five years, in collaboration with Zara's in-house creative teams.
My role includes creative consulting, coming up with editorial concepts, putting together briefings (concept, moodboards, HMU, props, shot lists), website layouts and copywriting. I also create seasonal briefings with suggestions for photographers, models, stylists, and visual directions for TRF and Basic collections.
Bringing strong creative concepts to life — from initial ideas to clear, actionable directions for the teams who make them happen.
MariaCarla Boscono by Zoé Ghertner
Anna Ewers by Angelo Pennetta
Rianne Van Rompaey by Colin Dodgson
Lexie Smith by Mark Borthwick
Quinn Mora by Mark Borthwick
Quinn Mora by Mark Borthwick
Raquel Zimmermann by Zoë Ghertner
Ida Heiner by Josh Olins
Barbara Valente by Zoe Ghertner
Lennon Sorrenti by Vanina Sorrenti
Olivia Venten by Gilian Garcia
Rebecca Leigh by Angela Hill
Selena Forrest by Tyrone Lebon
Quinn Mora by Mark Borthwick
Adut Akech by Rafael Pavarotti
Adut Akech by Rafael Pavarotti
Lara Stone by Oliver Hadlee Pearch
Lennon Sorrenti by Vanina Sorrenti
Still life by Colin Dodgson
Still life by Colin Dodgson
Mariacarla Boscono by Zoe Ghertner