creative direction for zara

Scroll down to see a selection of projects I’ve worked on as a freelance creative director over the past five years, in collaboration with Zara's in-house creative teams.
My role includes creative consulting, coming up with editorial concepts, putting together briefings (concept, moodboards, HMU, props, shot lists), website layouts and copywriting. I also create seasonal briefings with suggestions for photographers, models, stylists, and visual directions for TRF and Basic collections.
Bringing strong creative concepts to life — from initial ideas to clear, actionable directions for the teams who make them happen.

some of my favorites images shot with Zara OVER the last 5 years. MORE HERE