_by Carole Touati

who

carole touati

carole touati

founder & creative director

French woman based in Barcelona, Carole Touati founded Lelook Creative Consultancy in 2007.
A pioneer of streetstyle in Spain, she has specialised in creative direction.
Creative director for Alfred Kerbs independant eyewear brand from 2012 to 2016, she has been collaborating with the Inditex group for the last 10 years in a variety of missions: supporting HR departments in the search for new creative talents, event organisation, copywriting and since 2020 she is freelancing as art director for Zara.
In 2016, she co-created with her partner Axel Ruis, the first coworking-café in Barcelona, Coco Coffice, for freelancers and remote workers, as well as its nomadic side: satellitescowork.
In 2019, she launched her own project, re|consider, focused on handmade ceramics and accessories.

CURRENTLY
Since 2020, she collaborates with zara.com as art director
In 2019, she launched her own handmade ceramics project: re|consider

Axel.jpeg

axel ruis

co-founder & strategist

A French entrepreneur based in Barcelona since 2000, Axel Ruis first specialised in European tourism and the projection of the Catalan capital in the French market. He is at the head of MNK Leisure Consulting.
In recent years, his career has focused on the strategic development of alternative projects such as Coco Coffice, the distribution of Alfred Kerbs eyewear in France, as well as consulting and promotion of cultural projects in the lyrical arts and gastronomy.
Passionate about opera, he launched WeOpera in 2017, an agency specialising in opera travel in Europe.